Focusing on my Brand

Light Hearted Lettering Blog

Things may look a little different around the blog(unless you are new, in which case, welcome!). I’ve recently been focusing on my brand and the direction I want to go with my blog and Etsy shop. I realized that my blog and business were lacking some clarity and focus so I’m trying to work towards narrowing in on that.

So I thought I would share with you my new brand board. I hope you like it! Please let me know your feedback in the comments below, I genuinely value your opinion and it will help make my site better!

Light Hearted Lettering Blog

Images via Pinterest

When I think about how I want my brand to look and “feel” these are the words that I came up with: simple but significant, elegant but casual, modern, chic, feminine, minimalistic, classy.

And the blog has a different layout, which I am super excited about considering I built it all by myself (check out my home page if you haven’t seen it yet). It’s not perfect but, I am really excited for the direction that my blog and Etsy shop are taking me and I feel so hopeful for what the future holds. As I continue to grow this little hobby of mine, I want to share really valuable content, amazing free stuff, and awesome inspiration and motivation with you to encourage you to live a passionate life to the fullest.

What do you think of my new brand?! I would really love to get your honest feedback! Just leave me a comment or send me an email!

With kindness and encouragement,


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